Another interesting typography trend for 2018 is negative space. Negative space is the empty space in a design that forms a special shape, and we think it will be used more in 2018. We particularly like using it with type. When working with bold type and strong images, negative space can be used in a eye catching way, for example, type can work as negative space, layered upon an image to reveal elements of it within the shapes of the words. This approach provides a bold, rich and provocative composition which is perfect for print and digital. It also works well in video.