Captivating and cost effective to produce, animated stills, GIFs and Cinemagraphs are set to be huge in 2018. To appreciate that movement is now expected in the digital space, simply scroll through your social feed and see how uninspiring static images are. Animated stills appear as videos, but can be produced at a fraction of the cost. They are perfect for content marketing, product demonstrations and campaign based advertising. GIFs work for all sorts of communications and advertising formats, from the fun and quirky to corporate broadcasts. Cinemagraphs are beautiful works of art which are alluring and highly impactful when used for the right product or message.