Design studio
Design studio

2018 Graphic Design Trend #07 – Hand Drawn Illustrations

In keeping with 2018’s trend towards creativity and originality, hand-drawn images will be popular too. They provide a softer and more personal touch to a brand’s marketing. In a world dominated by digital, there is something very special about something that has been hand drawn on paper. There are times where imperfection and unique is good – a total return to the artisan approach. This is inspired by a global trend towards handmade and original, as opposed to mass produced. We are already seeing global brands using beautiful, tactical printed communications, often employing hand lettering and one off artworks.

Prada example

Sutton Young example – Bayleys Waterfront Campaign

Sutton Young example – Indian Summer Rose

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